Disney Movie Polly Cast! Watching movies "online totally free" is a common practice. Even for movies who have not even gone to DVD yet you'll find sites all over the place where people can post movies to view that people have secretly taken videos camera right into a movie showing and recorded the complete movie on their computer. After that it merely requires a search of the internet to locate said movie. While the experience isn't same as paying for it and seeing it within the theater those that just want to go to a movie will get myriads of places online to observe.
Even YouTube has places for fan videos that disguise themselves as places to view movies online. Piracy was once getting bootleg copies of VHS tapes and DVDs however movie piracy may be even harder to regulate thanks to the internet.
Financial Fallout
Movie piracy cost U.S. movie studios over 1.3 billion dollars in 2005 mostly due to the internet in a article posted to Torrent Freak. A 2004 survey conducted through the Motion Picture Associated of America claims those of 3,600 internet surfers surveyed 24 percent said they had downloaded a motion picture online in accordance with an article in PC World. Surely the numbers has to be even more at this point. Further, 69% of the respondents felt that downloading a movie online has not been a "major concern."
More recently, downloading movies and streaming them to internet is so prevalent in Spain that that variety of DVD stores has dropped 25% since 2003 and the illegal pirating of movies is threatening to finish the DVD industry in Spain altogether. Business Insider quoted Michael Lynton of Sony as saying "Spain is about the brink of will no longer being a viable market for us." This was in late March of 2010.
The condition in Spain could possibly be a Catch-22. If DVDs are no more sold in Spain then the industry for pirated copies of movies may much more lucrative and pirates could get more creative plus much more ardent for your product. Just like making drugs illegal the demand won't disappear so prices will spike plus an entire underground community may develop and things may get a lot more out of control.
Perhaps another reason for piracy aside from not paying for expensive movie tickets is spoofed in this piece on Business Insider. Like movies inside theater, DVDs now have previews, trailers, and advertising with them. When you can watch a pirated copy without ads that simply simply extends to the movie without ten minutes worth of advertising, maybe the feeling of apathy within our consumerist contemporary society is reaching a breaking point.
Anti-Piracy Measures
France and Britain are in the lead in anti-piracy measures. In a New York Times article in March of 2010, Parliament is about the verge of considering a law that could allow authorities to totally cut off internet connection to those who download movies illegally on the internet. France has passed a law as a result but has yet to implement it. Civil liberties groups are watching legislation closely and they are wary that this measure might go too far.
While these laws are designed to protect a market industry from losing money, again we need to point to illegal drugs just as one mirror to movie piracy. The problem with drugs aren't the little time dealers who will be trying to make an income when they do not know any other way though the large suppliers and drug cartels who allow them to have the drugs within the first place. Movie downloaders are probably the same way. The problem really should not be the people who download movies for free but people that pirate the flicks and put them around the internet inside the first place. Cut off the head as well as the body dies.
In late March of 2010, The Hollywood Reporter posted an exclusive article stating the US Copyright Group has sued greater than 20,000 torrent users for illegal piracy of movies. Another lawsuit is forthcoming that targets over 30,000 users for five particular movie titles. It appears the film industry is not taking this lightly.
New Formats
Blu-Ray discs as well as the new 3-D format may help to tackle the piracy symptom in their own way. If a motion picture is being touted as only able to be noticed in 3-D it would be harder to get a copy from it straight out of a camera version taken inside movie theater. The DVD would be the only way to look at it.
Another method to combat piracy is always to make online services like Netflix cheaper. What you would lose in price could be made up for in volume. Perhaps making movie ticket prices somewhat cheaper would help too. There are all sorts of things the film industry are able to do in order to combat piracy containing nothing to do with filing a lawsuit.
For many of these measures being delivered to sue people that break the law you can find always sites like YouTube that always can't maintain illegal downloads. Episodes of television shows, movies, and much more can be found on sites like YouTube, Veoh, and LiveVideo all without cost. Until those websites might be more vigilant about getting rid of copyrighted content then people will continue to observe pirated videos.
On the complete, movie piracy is bad to the film industry because they lose money. The problem then becomes that when they can stem the piracy problem will movie ticket prices actually go lower? Will online viewing services including NetFlix lower their prices in the event the movie industry is recouping all of this money? There has have got to be a give-and-take attitude concerning this problem. There has have got to be some incentive for users to wish to pay for a motion picture. Spending money is usually good for that economy even if it means spending money on enjoying a movie.
Another key to consider could be the current state of the economy. People are still hurting financially and can want to get things at no cost or little cost so long as possible. When that carrot goes away then your movie industry must accommodate lure those customers back to seeing movies otherwise the movie piracy problem will just get more creative instead of vanish entirely.
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