Best Classic Movie Of All Time! Blockbuster, Inc., includes a new plan coming out in June 2008 to help keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers desire to download movies, they're able to; but they are able to only undertake it in Blockbuster stores.
The move, announced yesterday, is an element of a broader prefer to re-invigorate lagging profits. Blockbuster, the aged movie rental company which has tried repeatedly to halt Internet-based rival Netflix from enroaching on its business, has was fighting a losing battle. As consumers moved to renting movies over the Internet inside them for hours them delivered within the mail, Blockbuster was instructed to close a lot of its brick-and-mortar stores. However, even its online rental branch, which has been meant to accept Netflix by itself turf, never became as big and profitable because retailer hoped.
The download plan is actually type of strange. According to Blockbuster's CEO's announcement at a corporate meeting, Blockbuster will probably be setting up kiosks inside a select few of the stores. These kiosks will let Blockbuster consumers download movies onto portable movie players created by Archos. The catch, of course, is the fact that consumers must not only own an Archos-manufacturerd portable movie player, but will also still ought to drive to a physical Blockbuster location.
This seems counter-intuitive when compared with Blockbuster's main rival, Netflix. Netflix allows consumers to search a film library online, request a movie, and have it delivered to their door (often with the next day). Blockbuster's move can be hardly revolutionary when compared with initiatives by Netflix permit customers download and stream movies with their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of their Apple TV box similar privileges: Movies may be searched, rented and watched in minutes just by employing a wireless Internet connection and the Apple TV hardware connected with their TV.
Apple and Netflix are not the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable companies are already offering video at will for years.
With such competition, it can be hard to see why consumers will want to drive to some neighborhood Blockbuster simply to download a movie onto a movie player that they can have to buy automatically.
One way Blockbuster could make this plan easier is if they showed the movie download kiosks to more portable movie players than merely Archos-manufactured devices. One can suppose that a kiosk than enable you to plug your iPod into and download a film immediately could have potential. At the same time, Apple has long offered this particular service through iTunes from the comfort of your home computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks will probably be attractive enough to lure consumers into driving to their neighborhood Blockbuster store as opposed to using Netflix, Apple, or the host of other alternatives. Blockbuster obviously has a long way to attend beat Netflix in the movie rental business.
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