Villagio Cinema Movies Qatar! Blockbuster, Inc., carries a new plan coming out in June 2008 to hold consumers' allegiance from switching to rival movie rental company Netflix: If consumers need to download movies, they are able to; but they're able to only get it done in Blockbuster stores.
The move, announced yesterday, is a component of a broader intend to re-invigorate lagging profits. Blockbuster, the aged movie rental company which includes tried repeatedly to avoid Internet-based rival Netflix from enroaching on its business, has appeared to be fighting a losing battle. As consumers transferred to renting movies through the Internet and having them delivered inside the mail, Blockbuster was made to close a lot of its brick-and-mortar stores. However, even its online rental branch, that has been meant to handle Netflix by itself turf, never became as big and profitable as the retailer hoped.
The download plan is actually sort of strange. According to Blockbuster's CEO's announcement with a corporate meeting, Blockbuster will probably be setting up kiosks in a select few of the stores. These kiosks will let Blockbuster consumers download movies onto portable movie players manufactured by Archos. The catch, needless to say, is that consumers should not only own an Archos-manufacturerd portable movie player, and often will also still must drive to your physical Blockbuster location.
This seems counter-intuitive when compared to Blockbuster's main rival, Netflix. Netflix allows consumers to search a show library online, request a movie, and still have it sent to their door (often from the next day). Blockbuster's move can be hardly revolutionary in comparison with initiatives by Netflix permit customers download and stream movies for their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of their Apple TV box similar privileges: Movies can be searched, rented and watched during first minutes just by using a wireless Internet connection and the Apple TV hardware connected on their TV.
Apple and Netflix are not the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while wire companies happen to be offering video when needed for years.
With such competition, it's hard to see why consumers will want to drive to some neighborhood Blockbuster in order to download a motion picture onto a show player that they're going to have to buy independently.
One way Blockbuster might make this plan easier is if they showed the movie download kiosks to more portable movie players than Archos-manufactured devices. One can that is amazing a kiosk that let you plug your iPod into and download a film immediately might have potential. At the same time, Apple has long offered the service through iTunes from the comfort of your own home computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks will be attractive enough to lure consumers into driving for their neighborhood Blockbuster store rather than using Netflix, Apple, or even the host of other alternatives. Blockbuster obviously features a long way to visit beat Netflix within the movie rental business.
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